Performance Analyst
Beehiiv
beehiiv is the all-in-one newsletter and creator platform powering the next generation of media companies and independent voices. We help creators and businesses launch, grow, and monetize newsletters—now serving tens of thousands of publishers and reaching hundreds of millions of readers monthly. With $20M+ ARR, 100% YoY growth, and a newly expanded product suite (ad network, website builder, paid tiers), we’re entering our next phase of hypergrowth.
We’re seeking a Performance Analyst to join the Ad Solutions team. This role acts as the central strategic bridge between commercial teams (Sales, Advertiser Success) and Product & Engineering. The Performance Analyst monitors, analyzes, and actively optimizes network health (for advertisers and publishers) by focusing on macro-level performance trends and individual campaign outcomes.
Ideally, you'll have:
- 3–5 years of experience managing or analyzing digital advertising, growth, or performance marketing campaigns
- Strong understanding of CPC/CPA optimization, targeting dynamics, pacing logic, and bid/budget allocation
- Hands-on experience identifying performance issues and running rapid tests to validate hypotheses
- Understanding of pixels, event tracking, attribution, and measurement troubleshooting
- Comfort working with large datasets and translating analytics into clear action
- Proficiency with analytics tools (Excel/Sheets required; dashboards/BI tools strongly preferred; SQL is a plus)
- Experience explaining data and strategy to non-technical stakeholders
- Experience building repeatable workflows for reporting and optimization
- Strong organizational skills and ability to manage multiple campaigns concurrently
Key Attributes:
- Analytical and curious — always digging for the real driver behind performance
- Highly detail-oriented with strong QA instincts
- Clear communicator who can translate data into strategic, actionable narratives
- Thrives in fast-paced, iterative environments
- Comfortable with challenging assumptions and proposing new approaches
- Ownership-driven, pro-active, resourceful, and eager to level up network-wide performance
What you'll be responsible for:
- Monitor pacing, CTRs, conversion trends, and network performance daily
- Work with CSM/Sales to help strategize on the best way to set up campaigns to achieve client success
- Identify issues early and partner with Engineering, Product and the Sales teams to resolve them quickly
- Analyze campaign results to uncover trends, pockets of inventory, and actionable optimizations
- Build and maintain performance dashboards and weekly insights
- Run structured experiments to validate new targeting, segmentation, or delivery strategies
- Develop repeatable processes for QA, optimization, and reporting
- Ensure pixel setups, conversion tracking, and measurement logic are accurate and consistent
- Provide clear insights, recommendations, and next steps that help scale advertisers efficiently
- Surface product or network improvements to the Product + Engineering teams
- Contribute to the evolution of beehiiv’s ad delivery and optimization framework
Why this role might be for you:
- Join a fast-growing new team that prioritizes velocity
- High impact and high visibility
- You're autonomous and excited about owning projects
- Excited about new challenges and executing creative solutions
Why this role might not be for you:
- Not a traditional 9-to-5 position.
- Need to manage multiple priorities and stakeholders.
- Must be comfortable with rapid iteration and frequent context switching.
- High expectations for both speed and quality.
- Must navigate complex organizational dynamics.
Why beehiiv?
- Bias towards action: Our first impulse is to act. We don’t get bogged down in unnecessary processes or bullsh**t. Perfection is the enemy of progress.
- Ownership mentality: This company is ours. We go the extra mile because that’s what owners do. Every day, people step up to take on tasks outside of their responsibilities and do whatever it takes for us to succeed.
- Building is in our DNA: We are obsessed with improving every aspect of our platform (and ourselves). Whether it’s our product, support, or partnerships, we never stop working to improve it.
- We answer to our users: Nothing matters more than serving our users. If our users fail, we fail.
- Ego comes second, but winning comes first: We put our egos aside to work collaboratively and build something special. It doesn't matter who's idea or who's vision, we're here to create the best outcome. We're here to win.
We'll take care of you:
- Competitive salary
- Stock Options
- Health, Dental, and Vision Insurance
- 401(k) employer match
- Unlimited PTO (mandatory 10 days per year minimum)
- Annual in-person team retreat
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month)
